Making authentic Tyrian purple dye starts with extracting a murex snail gland. After a series of painstaking steps, Tunisian dye maker Mohamed Ghassen Nouira turns as much as 45 kilograms of snails into a single gram of pure Tyrian purple extract. When he's done, he can sell it for $2,700. Some retailers sell a gram of the pigment for over $3,000. In comparison, 5 grams of synthetic Tyrian purple costs under $4. So, why is real Tyrian purple so hard to make? And is that why it's so expensive? |

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Lydia - The Merchant of Purple One of the oldest and recorded histories of a Merchant of Tyrian Purple, first extracted in Tyre, Lebanon. #lebanon #ancienthistory #lydia #lydiapurple #tyriandye #phoenicia #phoenician #Lebanon🇱🇧 #lebanesefashionhistory #thiatira #patronsaint #textiles #dye #purple #purpledye #tyrianpurple | Lebanese Fashion History