Jools Lebron, the trans TikTok star who went megawatt viral in 2024 with her catchphrase “very demure, very mindful”, has opened up about how the subsequent fame led to down a “horrible” path to substance abuse. In a series of TikTok videos, the first of which was posted on 15 March, the 32-year-old influencer explained that going viral “let me fall down a slope of insobriety that ruined my life”. While the bougie lifestyle provided her with enough money to purchase a new apartment and pay for g
0:36
Jools Lebron, the trans TikTok star who went megawatt viral in 2024 with her catchphrase “very demure, very mindful”, has opened up about how the subsequent fame led to down a “horrible” path to substance abuse. In a series of TikTok videos, the first of which was posted on 15 March, the 32-year-old influencer explained that going viral “let me fall down a slope of insobriety that ruined my life”. While the bougie lifestyle provided her with enough money to purchase a new apartment and pay for g
215.1K views8 months ago
TikTokpinknews
“Very demure, very mindful” 💌 TikTok creator Jools Lebron got candid about her life after going viral, and how the fame “ruined [her] life.” 🖋️ : Aiden @aidenjmarks (Credits: TikTok/@joolieannie , Getty)
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“Very demure, very mindful” 💌 TikTok creator Jools Lebron got candid about her life after going viral, and how the fame “ruined [her] life.” 🖋️ : Aiden @aidenjmarks (Credits: TikTok/@joolieannie , Getty)
282.8K views8 months ago
TikToktmz
Jools Lebron, the trans creator behind the viral "very demure, very mindful" trend, has said she is
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Jools Lebron, the trans creator behind the viral "very demure, very mindful" trend, has said she is
5.6K views3 months ago
YouTubePinkNews Reports
Jools Lebron Trademark Drama: The Story Behind Her 'Very Demure' TikToks
0:24
Jools Lebron Trademark Drama: The Story Behind Her 'Very Demure' TikToks
1.5M viewsAug 26, 2024
TikTokdailymail
TikTok star @Jools Lebron told CBS News the backstory behind her now-viral definition of the word “demure.” #joolslebron #demure
0:30
TikTok star @Jools Lebron told CBS News the backstory behind her now-viral definition of the word “demure.” #joolslebron #demure
25.5K viewsAug 16, 2024
TikTokcbsmornings
TikTok creator Jools Lebron went viral with her videos on being “very demure, very mindful.” But she didn’t trademark the term, and according to court documents, a Washington resident has filed a trademark application for legal rights over the phrase. A lawyer tells us how creators can protect their content before others try to cash in. #JoolsLebron #Demure #CBCNews #Trademark #ContentCreator
1:41
TikTok creator Jools Lebron went viral with her videos on being “very demure, very mindful.” But she didn’t trademark the term, and according to court documents, a Washington resident has filed a trademark application for legal rights over the phrase. A lawyer tells us how creators can protect their content before others try to cash in. #JoolsLebron #Demure #CBCNews #Trademark #ContentCreator
549.2K viewsAug 28, 2024
TikTokcbcnews
'Very demure' meme creator losing rights to her phrase | ABC News
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'Very demure' meme creator losing rights to her phrase | ABC News
20.9K viewsAug 27, 2024
YouTubeABC News (Australia)
0:29
Jools Lebron's 'Demure' Style: How TikTok Transformed Her Life 🌟 #JoolsLebron #DemureStyle #TikTok
13.4K viewsAug 17, 2024
YouTubeGlobal Daily Happenings
2:43
Part 1: Who is Jools Lebron & why is everyone talking about this $45,000 GoFundMe? 👀 Jools has more than 2 million TikTok followers, became internationally known from “Very Demure,” and at one point publicly discussed receiving HUGE brand offers. So people understandably had questions when she asked her followers to help raise $45,000 for dental work. And the internet had THOUGHTS. People started questioning her finances, bringing up claims about property she reportedly purchased, and even Jeff
1.5K views3 months ago
TikTokthemarissagold
0:10
Embracing Your Unique Beauty: Jools Lebron and the Demure Trend
896K viewsAug 20, 2024
TikTokjoolieannie
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Very Demure and Mindful Eating | Jools Lebron Video
578.1K viewsAug 28, 2024
TikToksmallersam_pcos
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Why is everyone trying to be 'very demure, very mindful'? #Shorts
140.6K viewsAug 21, 2024
YouTubeUSA TODAY
0:38
Jools Lebron Very Demure Original Video
125.1K viewsAug 26, 2024
TikTok_theoriginaltiktok
1:00
Jools Lebron Coins TikToks Hottest New Terms "Demure, Mindful & Cutesy"
83.7K viewsAug 13, 2024
YouTubeKnow Your Meme
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What Is The "Very Demure, Very Mindful" Trend? | Firstpost Trendspot
76.3K viewsAug 24, 2024
YouTubeFirstpost
2:21
Jools Lebron Opens Up About Addiction #shorts #joolslebron #verydemure
71.2K views7 months ago
YouTubePinkNews
1:17
Update on this story: Jools Lebron, the creator of the “very demure, very mindful” trend, has since announced that she’s getting the trademark issue successfully “handled.” 🎉 While Jools’ trademark situation is still ongoing, this should act as a reminder for creators everywhere: Going viral isn’t just about likes and views. It’s about protecting your ideas too. 🎥 Video by @impact, @alexisdenisew, and @anukivv | Impact
Aug 28, 2024
FacebookImpact
1:37
The ‘very demure, very mindful’ trend has sparked a trademark legal battle
Aug 28, 2024
CBC
1:48
TikTok creator Jools Lebron got candid about life after going viral
4.3K views8 months ago
YouTubeTMZ
0:31
Jools Lebron on Life After Going Viral from 'Demure'
2.2K views10 months ago
YouTubeGayety
1:12
A mysterious trademark filing by Jefferson Bates for 'very demure, very mindful,' but TikTok knows the trend started with Jools LeBron's viral video. What's next for this viral trend? . . . #AfricanAustralian #verydemure #demure #ViralTrend #JoolsLeBron | African Australian
452 viewsAug 27, 2024
FacebookAfrican Australian
0:40
Exploring the Very Demure Trend with Jools Lebron
537.7K viewsAug 15, 2024
TikToktoothlessteddie
1:32
Everyone On TikTok Is Very Demure, Very Mindful. Cutesy, Even. Very Respectful...
373.7K viewsAug 13, 2024
YouTubeKnow Your Meme
2:04
Jools LeBron AKA joolieannie has cried over the success of her Very Demure Very Mindful trend. #joolslebron #demure #verydemure #verymindful
18.9K viewsSep 2, 2024
TikTokuk555one
0:29
Exploring the Demure Trend: Very Considerate and Mindful Filters
1.9M viewsAug 17, 2024
TikTokkawaiw1i
0:43
Jools Lebron speaks out on 'very demure' being trademarked by someone else #influencer #shorts
3.5K viewsAug 28, 2024
YouTubeindy100
1:27
The Tiktok creator behind the viral “very demure, very mindful” trend has entered a legal battle over trademarking. #a#ausn#newsd#demurev#verydemurem#mundfult#trademark
2.1K viewsAug 30, 2024
TikTokthedailyaus
0:42
Mario Nawfal (@MarioNawfal) on X
63.6K viewsAug 16, 2024
x.comMario Nawfal
2:34
Jeffree Star Under Fire: The Jools Lebron Donation Controversy Explained
2 months ago
YouTubeKendall Brown
5:17
Jools Lebron Original Video Highlights Sensation
1.8M viewsAug 19, 2024
TikTokshoelover99
Very #mindful Very #demure yoga teacher. @Jools Lebron #viral
410 viewsAug 19, 2024
TikTokyogaelixir
0:19
Understanding 'Demure' with Jools Lebron
1.7M viewsAug 10, 2024
TikToklanezphoto
1:05
Exploring the Demure Trend on TikTok
1.7M viewsAug 14, 2024
TikTokelle.aus
0:49
Sudden Fame DESTROYED Her Life😳💥 #JoolsLebron #AmericanTikToker #Influencer
8 months ago
YouTubeSuccess Box
1:25
#stitch The #verydemure #verymindful trademark battle faced by @Jools Lebron shows that creators (and their fans) are getting better at taking back their #viral creations. #creator #influencer #demure #mindfulness
2.7M viewsAug 30, 2024
TikTokwired
0:58
Trademarked Very Demure - Jools Lebron's Signature Style
2.7M viewsAug 25, 2024
TikTokralucasnotvibingrn
Not Very Demure Behavior | Jools Lebron
1.6M viewsAug 19, 2024
TikTokmalenicruz.hf
1:26
Jools Lebron Very Demure Trademark Dispute Explained
261.4K viewsAug 24, 2024
TikTokdanteonika
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Very Demure TikTok Trend: Les Miserables Inspo
248.3K viewsAug 17, 2024
TikToknickcartell
0:06
Jools Lebron was known for her very demure very mindful moment and the whole tooth situation .. may this angel rest .. 💔 #joolslebron #verydemure #fyp #viral #verymindful
869.6K views3 months ago
TikTokmaditino
2:02
Ralph Fiennes Performs Satirical TikTok Monologue
3.8M viewsJan 1, 2025
TikTokcnn
0:25
Very Demure Makeup Tutorial for Work by Jools Lebron
2M viewsAug 15, 2024
TikTokdaus_mendoza
0:08
very demure 😌 @Jools Lebron #demure | very demure very mindful original video
20.6M viewsAug 13, 2024
TikTokwhitneyysimmons
0:12
Understanding Demure Culture: Exploring the Origins and Impact
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TikToktrevorgoober
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Very Mindful Very Demure TikTok Trend Explained
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TikToksilly_lettuce
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Exploring Demure and Mindful Content
7.8M viewsAug 13, 2024
TikTokariannaabegayle
1:20
Jools LeBron at the TikTok Awards: A Memorable Moment
561.4K views10 months ago
TikTokjoolieannie
0:21
Jools LeBron Reacts to AI Video: 'Get the Details Right'
188K views8 months ago
TikTokjoolieannie
0:12
The more you know — Jools Lebron TikTok trends explained
39.5K views4 months ago
TikTokjoolieannie
1:42
My Jeffree Star Conspiracy Theory: Why Did Jools Lebron’s Fundraiser Trigger Him?
2 views2 months ago
YouTubeKendall Brown
0:31
TikTok star Jools Lebron told CBS News the backstory behind her now-viral definition of the word “demure.” | CBS Mornings
14.5K viewsAug 16, 2024
FacebookCBS Mornings
0:43
Join the “Demure” TikTok Trend with These Tips from @Jools Lebron
537.8K viewsAug 12, 2024
TikTokkeith_toks
0:44
Puerto Rican creator @Jools Lebron has everyone saying #demure 🎀 Let us explain in ⏱️ 60 seconds or less ⏱️what this popular trend is about! 🎥: @Zameena
1.4M viewsAug 15, 2024
TikTokremezcla
0:11
Very demure. 💙 Video Credit: @Jools Lebron #demure #cutsey #verymindful #fy #mindful #verydemure #fypシ゚viral #makeup #grwm #work #worklife #cleanbeauty #cleantok #greencutcrease #lashes #mascara
518 viewsAug 15, 2024
TikToktoodbeauty
0:29
Demure and Mindful Skincare Routine Featuring Jools Lebron
609K viewsAug 18, 2024
TikTokbrooklynandbailey
0:37
Understanding the Very Demure Trend: Explained and Origin
5.6M viewsAug 12, 2024
TikTokeboniqueluxe
0:21
This trend 😂😂😂 #verydemure #mindful @Jools Lebron
1.7M viewsAug 23, 2024
TikTokjwoww
0:04
Very demure. VERY mindful! #demure #verydemure #verymindful @Jools Lebron #joolslebron
110.5K viewsAug 14, 2024
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Understanding the 'Very Demure Very Mindful' Trend: Explained
81.7K viewsAug 10, 2024
TikTokzachwillmore
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Jools Lebron Music Recording Session Highlights
93.4K viewsAug 21, 2024
TikTokmichaela.jae_
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#demure #fypシ゚viral #caribbean @Jools Lebron
69.1K viewsAug 12, 2024
TikTokkerkerz
0:09
Very Demure and Mindful Piano Performance by Jools Lebron and Cheryl Porter
452.4K viewsSep 22, 2024
TikTokcherylporterdiva
0:08
the vibe we bring to the office: very demure, very mindful ✨ #Anthropologie #demure #mindful @Jools Lebron
115.3K viewsAug 14, 2024
TikTokanthropologieofficial
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Jools LeBron Trademark Debacle Exposed
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TikTokhoneypackgoonie
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Exploring the Demure Style of Jools Lebron in 2025
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1:16
Very Demure… Very classy @Jools Lebron | jools demure
879.2K viewsAug 19, 2024
TikTokkayladanielleart
0:12
miss demure, love you girl Jools Lebron #demure #cutesy... #Shorts #gabcron
951 views4 months ago
YouTubeGab Cron
0:05
“Very Demure. Very Successful. Periodt!” @Jools Lebron accepts her Webby Crush the Internet Award 🏆🤭🌟 🚨 Follow us to experience the best night of the Internet, right at your fingertips! #webbyawards #5wordspeech #joolslebron #joolieannie #verydemure #verymindful #demure
156.3K viewsMay 13, 2025
TikTokthewebbyawards
1:44
Jools Lebron: Demure & Mindful Moments
4.7K views8 months ago
TikTok__mxqueen_
0:36
Jools Lebron, the trans TikTok star who went megawatt viral in 2024 with her catchphrase “very demure, very mindful”, has opened up about how the subsequent fame led to down a “horrible” path to substance abuse.In a series of TikTok videos, the first of which was posted on 15 March, the 32-year-old influencer explained that going viral “let me fall down a slope of insobriety that ruined my life”.While the bougie lifestyle provided her with enough money to purchase a new apartment and pay for gen
1K views8 months ago
x.comPinkNews
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