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As automotive technology advances, ADAS is key to safer, more autonomous vehicles. It uses sensors, semiconductors, and data processing to reduce accidents. Meanwhile, software-defined vehicles (SDVs) enable flexible ADAS development through updates and centralized architectures, paving the way for full autonomy. In this interview, Ahad Buksh, Head of Automotive Business Development at Nexperia, discusses ADAS advancements, the role of semiconductors, adoption trends, regulations, and technical