The LEGO® SMART PLAY™ system brings builds to life like never before.

LEGO unveils new SMART brick at CES

The @LEGO Smart Brick is here. #lego #toys #ces #ces2026 #smartbrick | LEGO

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New LEGO Star Wars Smart Play demo at CES #lego #starwars | Lego

Wow — watch the first live demo of the Lego Smart Brick which lights up and generates sound as you move it, but even cooler as you bring a #minifigure near it! #lego #ces #ces2026

LEGO debuts AI smart brick that reacts to your play! Makes sounds, flashes lights, aware of other legos, no turning on or setup required, just tack it on like any other brick. Honestly the best and most fun presentation at CES 2026 so far! This is set to release in March 2026. #ces2026 #ai #artificialintelligence #lego #legotiktok