Apr 15, 2025 · Martech (a.k.a., marketing technology, marketing software and platforms) is technology employed in the service of marketing.

Nov 29, 2025 · Marketing technology, or martech, refers to specialized software applications that help build, automate, track, and enhance marketing efforts. Semrush, HubSpot, and Google Trends are …

Jan 10, 2025 · Marketing Technology, or MarTech, refers to the array of marketing software, tools, and technologies used to optimize, execute, and measure marketing campaigns and initiatives.

Jul 26, 2025 · Learn what marketing technology (MarTech) is, explore its types, discover MarTech benefits and consider tips you can use when integrating marketing technology.

Jul 7, 2025 · Martech refers to tools that use technology to optimize marketing efforts. Learn how it can help you achieve your marketing objectives.

Good marketing technologists strive to understand the context of the technology. They’re passionate about reimagining what marketing can do in a digital world. They help nontechnical marketers craft …

Sep 5, 2025 · Marketing Technology, commonly called Martech, is transforming how businesses connect with their audience. It combines software, analytics, and automation to make marketing …

Jul 20, 2022 · Marketing technology, also known as MarTech, describes a range of software and tools that assist in achieving marketing goals or objectives. When a marketing team utilizes a grouping of …

Nov 26, 2025 · What is MarTech? Discover how it works and why it’s transforming the way marketers use technology, data and AI to drive business results.

Martech — short for marketing technology — includes the platforms and tools marketers use to plan, execute and measure campaigns. For CMOs, martech is essential to drive customer engagement, …