Event marketing has changed significantly over the past month — no one can argue this. If events haven’t been postponed or canceled, they’ve been transformed. Venues are no longer conference centers, ...

There’s a reason why everything from music festivals to product launches—even global sporting events like the Olympics—exist; they’re compelling, galvanizing, informative and often incredibly ...

Similar to offerings for leisure travel guests, hotel loyalty programs allow event planners to earn points or miles on meeting and event bookings, which can be redeemed for perks like free nights, ...

Seminars, auctions, plays, trade shows and business conventions generally have one thing in common: They require event programs to be distributed to the people in attendance to let them know what’s ...

Packed with exclusive feature stories from MLB.com’s best writers and pictures from the best photographers in the business, MLB event programs are loaded with great content in a vibrant magazine-style ...

Events are doing more than filling seats. For a lot of marketing teams, they're closing deals. This free report shows you what top performers are doing differently and how to get your event program ...