Unilever-owned deodorant brand Lynx has always tapped into humour within its marketing materials, creating iconic adverts ...

This fall, Massachusetts congressional candidate Carl Sciortino posted a heartfelt, funny video to YouTube titled "Father's Son." Blurring the line between traditional political advertising and ...

Old Spice launched a humorous new campaign to promote its line of men's hair styling products that embraces grown out quarantine hair, according to details the company shared with Marketing Dive. The ...

Creating a viral-worthy video campaign is easier said than done. It requires knowledge of customer problems, but also awareness around what would be funny in the context of those problems (without ...

Online retailer FreshDirect and other food retailers, as they do every year, on Tuesday sought to leverage April Fools' Day in some humorous marketing campaigns. In an email to customers sent out on ...