Google has greatly expanded and clarified its documentation around how Search Appearances work within the Google Search Console reports. Google wrote on X, "We improved our documentation on Search ...

Google's Barry Pollard explains why CrUX and Search Console often report different Core Web Vitals results. Learn how page-view vs. URL-level methods lead to mismatches. CrUX reports user experience ...

Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX ...

Google's December 2025 core update leads this week's SEO Pulse, alongside Preferred Sources expansion and social insights in ...

Have you been hit by a 5xx server error in Google Search Console? 500 errors are an HTTP status code that indicates you messed up something and need to start a late ...