In Activate Brand Purpose, Scott Goodson and Chip Walker expose flaws in the prevailing thinking around purpose, and provide a new, deeply researched foundation and approach. It’s essential reading ...

Leaders, especially entrepreneurs, are generally risk-takers, but the people we manage are not always comfortable with ambiguity. How can a leader help a team feel confident—even in the face of change ...

Nicholas Pearce, clinical associate professor at Kellogg School of Management, says too many companies and individuals go about their daily business without a strong sense of... Nicholas Pearce, ...