We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

March's Harvard Business Review features an article (free link) by Joseph Bower of Harvard Business School and Clark Gilbert of Brigham Young University Idaho on corporate strategy. There's so much ...

While data strategies are far from a recent development, many businesses struggle to get the right levels of engagement in the strategy and business functions questioning the accuracy of the data ...

Helping choose your company’s strategy is one of the key roles any business leader plays. But if our behaviors don’t match up with that strategy, we’re sure to send confusing mixed messages to the ...

Strategies are actions a business takes to compete more aggressively, to acquire additional customers and to operate the company more profitably. A successful strategic plan provides the information ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...