Primula, known for its squeezable cheese, is expanding into the growing snack market with the launch of Primula Cheese Dippers. The dippers combine Primula’s signature cheese with crackers or ...

Primula has launched a new multichannel ‘Squeeze’ campaign, which includes a TV spot focusing on color-saturated scenes that offer cues to its Original, Chive and Ham flavors. The campaign, a ...

The drumstick primula begins flowering from mid-spring through to summer, with flower stems pushing up through bare soil. As long as they are grown somewhere sheltered from late frosts, the flowers ...

Primula has announced it will launch four new flavours of its spreadable cheese this month. The new products from the cheese brand are Perfectly Plant (which was first announced by the brand last ...

Cheese maker Primula has withdrawn all of its cheese tubes from sale after the discovery of Clostridium botulinum in one of its products. The company, which says it's working 'round the clock' to ...