Apple products are usually over-hyped. But there’s one that’s radically under-hyped: Apple’s iBeacon positioning system. So I’m here to turn up the noise on this quiet revolution. You really need to ...

A new product dubbed Live Beacon aims to be the simplest iBeacon device out there, making it easy for places like retail stores and museums to connect visitors with promotions or information via their ...

You step inside Walmart and your shopping list is transformed into a personalised map, showing you the deals that'll appeal to you most. You pause in front of a concert poster on the street, pull out ...

SCVNGR's LevelUp has seen a sharp rise in spending at merchants that use iBeacon, Apple's version of a Bluetooth Low Energy system for detecting consumers and providing location-based offers. The ...

As was the case for music players and smartphones, Apple has accelerated interest in in-store mobile interactivity and micro-targeting at retail. Whatever you think of the iconic company’s purported ...

Google has announced Eddystone, an open-source platform for Bluetooth LE devices that will enable communication capabilities with phones and other smart devices – and will also directly compete with ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Apple’s iBeacons are so last news cycle. Early next year, Paris-based ...

One of the buzzwords that we’ve been hearing for years in the K–12 environment is iBeacons. Apple introduced iBeacons back in 2013, but to be honest, I’ve yet to see a killer use case in K–12. I’ve ...