Music Ally

YouTube subscriptions are now generating around $20bn a year

Alphabet’s financial results reveal how much YouTube made from advertising in the final quarter of 2025, as well as the year ...

YouTube paywalled yet another popular feature (and you should be worried)

YouTube Premium has some useful features that could be accessed via workarounds even by those without a subscription. However ...

How Big Is YouTube? Revenue Topped $60 Billion In 2025

Giant YouTube revenue from advertising and subscriptions passed $60 million last year while ad sales for the latest quarter ...
Music Business Worldwide

YouTube’s subscription business is now generating roughly $20bn a year – with music a key growth driver

Simple math implies YouTube’s subscription business, spanning YouTube Music, YouTube Premium, YouTube TV and NFL Sunday ...

YouTube Ad Revenue Hits Record $11.38 Billion in Q4, but Falls Short of Expectations

YouTube continues to vacuum up digital advertising dollars, mostly at the expense of traditional TV ad budgets, notching its biggest-ever ad sales number to date for the fourth quarter of 2025.