Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Work long enough in marketing, communications or the ...

A business brief is a document used to promote goods and services to customers and clients, increase profits, provide solutions to industry problems or increase consumer awareness of business ...

Case briefing has a long history in legal studies as a tried-and-true method for reviewing and analyzing judicial opinions. Whether you’re a law student attempting to master case briefing, or a lawyer ...

Good legal writing is a lot more than simply getting the law right. The year 2025 has been a very busy one for me in terms of drafting legal briefs on some issue or another. This means that not only ...

Learn what a content brief is, why it matters, and how to write one that aligns your team, improves SEO, and helps create better content faster. Creating a quality piece of content is hard work.

If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important. Spend time understanding ...