While it’s a challenge to summarize an entire business in a single statement, your company’s vision, mission and purpose need to be clearly and succinctly defined before it can be shared with your ...

In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

As part of our leadership training at my company, we have to come up with our personal vision statement. <BR><BR>I am not a wordsmith.<BR><BR>So I need help. I assume most of you have had to do this ...

Opinions expressed by Entrepreneur contributors are their own. Vision statements get a bad rap for a couple of reasons. First, they’re ill-defined by people who confuse vision with a strategy. Second, ...