Georgia Tech announces its membership with the Virtual Reality Augmented Reality Association (VRARA) marking a significant step in advancing innovation in the fields of augmented and virtual reality.

The Extended Reality (XR) market is poised for substantial growth as technologies like Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) mature and converge with advancements in AI, ...

Heeju Kim, an industrial designer, has focused her career on the intersection of technology and human experience. Her ...

ARCore is Google’s platform for building augmented reality experiences. Think of it as the engine that lets your Android ...

Augmented and virtual reality technologies are rapidly reshaping our interaction with digital information, offering immersive environments where users can both experience and manipulate data in ...

Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR’s leading studios makes the case that there’s much to be lost in the transition to ...

Explore how businesses are using virtual reality to improve training, sales and customer experiences, plus the pros and cons ...

The augmented reality (AR) and virtual reality (VR) market has shown a sharp rebound in the first quarter of the year, with 18.1% annual growth that is setting up mixed reality (MR) and extended ...

ETAuto.com brings latest augmented reality news, views and updates from all top sources for the Indian Auto industry.