The future is now, as once unthinkable virtual production becomes de rigueur for cinematic and branded storytelling LED volumes — powered by Unreal or Unity game engines — and AI-assisted workflows ...

During an embargoed press conference held by Sony Electronics ahead of InfoComm 2025, Rich Ventura, vice president of Professional Display Solutions, and Jason Metcalfe, business manager of Crystal ...

If you’ve attended a professional show or musical recently, chances are you’ve seen virtual set design in action. This approach to stage production has gained so much traction it’s now a staple in the ...

The result of a collaboration between virtual production provider Immersion Science, VERSA Studios and BBC Studios Kids & Family Productions, The Great Ice Cream Hunt marks the first time the ...

Dimension has announced the launch of Vectored Imaging Volume (ViV), a robotics-powered virtual production system that aims to make it easier to capture “impossible” shots. ViV has been developed by ...

Full public release of the mobile application allows content creators to use smartphones to produce immersive creative content with virtual production ...

Northern Ireland's largest film and TV virtual production studio is set to be formally opened on Thursday. Called Studio Ulster, it is a partnership between Belfast Harbour, Ulster University and NI ...

Oil baron and music mogul Len Blavatnik's family foundation has made a $25 million donation to the USC School of Cinematic Arts to create a virtual production center, the university said this week.

Len Blavatnik’s family foundation has made a $25 million donation to the USC School of Cinematic Arts to create a virtual production center. Virtual production has emerged as a key growth area for the ...