The landscape of consumer behavior is shifting dramatically. Long gone is the time when the quality or price of a product or service alone influences the decision to purchase, subscribe or return.

One of the hardest challenges leaders face is staying true to their core values when shareholders are pushing hard for immediate gains. In these moments, even the most grounded executives can feel ...

In Behavioural Science, the ‘Values’ in Values-Driven Marketing (VDM) refer to the underlying — and often unspoken — motivations that influence how people think and behave. They are deep-rooted ...

It’s difficult to escape the feeling that today’s AI technologies will radically change our work lives in the future. As an entrepreneur it feels like a dizzying array of considerations about AI, but ...