Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Market research is crucial for any startup or entrepreneurial venture. After all, if you don't know your market, how are you going to meet its needs? Customer behavior has changed over recent years, ...

It’s not just you: Shopping for airfare is harder than ever. Choosing between basic economy and regular economy fares and navigating add-on fees makes booking more complicated, and that’s no accident.

Salary negotiations can feel like a tricky game where the right strategy can make all the difference. But what if there was a way to use science to boost your chances? Behavioral economics combines ...

Developing a detailed understanding of how buyers decide to purchase a product or service and how non-buyers decide not to buy can be crucial information for a company wishing to elevate itself to the ...

Understanding behavioral finance and economics can greatly improve your investing success. Two classic anomalies to be aware of are the quality-minus-junk anomaly and the disposition effect. The ...

Let's try to understand this field called behavioral design or, in other words–the architecture of choice. Lately, there has been quite a bit of buzz around the subject of "behavioral design" and ...

Discover what a "Pig" in investing means, how greed affects strategies, and view examples of behavior that can lead to ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...