Have you ever noticed your Uber driver using a completely different navigation app? There's a surprisingly straightforward ...
Uber’s business depends on a simple but fragile exchange of trust. A customer opens an app, confirms a name and license plate, and gets into a stranger’s car. This routine has become normal for ...
A new report from Columbia Business School professor Len Sherman and GigU argues that Uber’s U.S. take rate has climbed above 50%, with algorithmic pricing and insurance costs widening the gap between ...