Recent years saw a trend for minimalist logo designs sweep through branding as companies adapted their identities to small digital screens. Just look at the best car logo redesigns for one example ...

Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...