Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a ...
I got my feet wet in the advertising industry 30 years ago working for a national telecom provider. Our data strategy was very straightforward: We’d meet with data brokers twice a year to purchase ...
Publishing giants Meredith Corp. and Hearst Magazines are the first publishers to commit to adopting the IAB Tech Lab data transparency label. The transparency label is part of a compliance program ...
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