I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

No matter what their primary motivation, an important goal of every entrepreneur is to make money. And often when someone first starts a business, most of their focus goes into tracking sales and ...

Metrics can tell you if you’re going the right direction or not. They can also be a waste of time if the metrics are noise instead of strong signals. There is no one right answer to which metrics to ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

For the tech community, the rallying cry in 2022 was about moving from the growth-at-all-costs mindset toward emphasizing profitability. We believe that in turbulent times, startups and scaleups alike ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

Tracking music industry trends online relies on streaming analytics, social signals, and search data that help labels make ...

Email marketing is one of the most effective ways to engage with your audience and turn subscribers into buyers. Just because you run an email marketing campaign doesn’t mean it’s as effective as it ...