Though it isn't a new technique, color-correcting makeup has surged in popularity over the past few years. The concept is simple: it plays upon the color wheel from your elementary school art class.

Sunstar Americas has launched GUM Crayola Squeeze-A-Color toothpaste. The toothpaste comes in a variety pack of child-friendly tubes (1.5 oz. ea,ch) with three nonstaining colors and flavors -- ...

As anyone with platinum blonde hair doubtless knows, purple shampoos and conditioners are the secret to maintaining your icy shade. While the trick may seem super specific, take a step back, and it’s ...

Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...

If you are planning to change your favorite toothpaste—or have already done so—because you think it uses some potentially harmful ingredients, then you must have received the “helpful” information ...