Startups must tell stories that stick. AI crunches data, ESG reports measure impact, but only human storytelling truly moves and engages people ...

Storytelling isn’t a marketing trick - it’s how humans think. Inspired by The Storytelling Animal by Jonathan Gottschall, this article outlines 10 practical storytelling principles startup founders ...

Every day, UVA Today follows the University of Virginia in action – sharing how students, faculty, staff and alumni are shaping ideas, advancing knowledge and contributing to the wider world. In 2025, ...

Stories are not only useful at trial. The client’s story can be an effective tool at mediation and can help the mediator understand not only the facts of the case but also how the client has been ...

It takes a long time to write a book. Actually, writing a book does not take that long. Getting a book sold and edited and published takes far more time than I imagined. But my waiting is finally over ...

Reading your child a bedtime story—or making one up yourself—has so many benefits, but there's one that is often overlooked: Bedtime stories create powerful narratives in your child that you choose.