Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. Some call them soft skills. Others call them power skills. But ...

Earlier this month the United Kingdom government launched an inquiry into the country’s soft power – that is, its tools of attraction and cultural influence. Soft power is an elusive form of influence ...

With the news dominated by dramatic examples of countries using coercion, intimidation, and payoffs to advance their interests, the power of attraction would seem to be irrelevant in international ...