Which platform – outta Snapchat and Instagram – is the best to use if you’re a creator and you sell digital products? I did ...

The platform also expanded subscriptions and rolled out generative AI tools, new AR lenses, and upgrades to its commerce, ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...

Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...

Snapchat says the total time spent on its content has doubled in the past two years, the number of Snap Stars (popular Snapchat creators) has increased 1.5 times, and Spotlight content uploads have ...