Kroger is growing its Simple Truth Protein portfolio with 24 new items, bringing the line to more than 110 offerings. The expansion underscores rising demand for affordable, clean-label protein ...

Looking to nab customers who want more protein in the diets, Cincinnati-based Kroger has launched a new line of products “protein packed” with the nutrient under its Simple Truth house brand. Simple ...

With consumers wanting more protein-centric meals and snacks, Kroger responded. Its Simple Truth line expanded with more than 80 protein-packed items. The brand’s largest expansion to date proves that ...

CINCINNATI, Jan. 29, 2026 /PRNewswire/ -- With the new year officially underway, The Kroger Co. (NYSE: KR) is making it even easier for customers to focus on building healthy protein habits. Adding 24 ...

CINCINNATI — The Kroger Co. is adding more than 80 protein-centric products to its Simple Truth brand. The private label line expansion was announced by Ronald Sargent, chairman and interim chief ...

Kroger has launched a new line of over 80 protein-enhanced products under its Simple Truth brand. The new "Simple Truth Protein" line includes items ranging from shakes and waffles to macaroni and ...