The shift to service as software will bring learning curve advantages, software-like marginal economics, and winner-take-most dynamics to all companies across every industry, not just tech vendors. We ...

Michael Walrath is the former CEO of Yahoo!’s Right Media. As eBay became pervasive, a slew of companies appeared with the sole purpose of helping people buy and sell goods on the giant auction site ...

"Experience is the new battleground for brands to drive growth. Eighty-seven percent of organisations agree that traditional experiences are no longer enough to satisfy customers. Yet a siloed ...

There has been much conversation around direct-to-consumer (DTC) brands, and why and how they are causing such disruption to the traditional marketing model and the way they engage with the service ...

As the next step in the architectural evolution, service-oriented architecture captures many best practices of the architectures that preceded it. Taking into account the number of existing systems ...