Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Drip marketing derives its name from the drip-irrigation farming model in which small amounts of water are consistently fed to crops over a long period of time. In a similar sense, drip marketing is ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

A robust email list is an incredibly valuable tool at your disposal. What is the most effective way to use such a tool? An email drip campaign can be a powerful communication from your firm, but first ...

Email marketing is one of the most effective ways to reach new and existing customers. However, it’s slightly more complicated than writing a quick social media post while multitasking on other ...

Velveeta launched a new campaign, entitled “Respect the Drip,” that represents its first major marketing campaign in two years, per details shared with Marketing Dive. Central to the effort is a ...

Co-authored by Lara Honos-Webb, Ph.D., and Pen King Jr. Have you ever heard of a “drip campaign” in marketing? It typically means a newsletter or other means of communication where businesses slowly ...