Whether you're part of a big, high-tech marketing automation company or a mom-and-pop shop selling widgets out of your garage, positive user reviews and testimonials are invaluable to your business.

Case study interviews are the foundation for all the content that follows. But if you botch the case study interview, you won't get a good content result. Here's Jon's tips for written and video case ...

An icon in the shape of a lightning bolt. Impact Link Top management consulting firm McKinsey & Company offers some of the highest-paying salaries for recent grads. But it's hard to land a coveted six ...

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

Interviews at consulting firms often have two parts. One is personal, focusing on the candidate's aspirations and abilities. Most interviewees would know how to respond to old saws such as “What do ...

How many school buses are there in America? How many ping pong balls can fit in a 747? Questions like these are notoriously used in case study interviews for top-tier management consulting companies — ...