This year, I moved back to New York City after six years in Seoul, thinking that I knew all the amazing Korean beauty trends and secrets out there. Then I learned about rubber masking. Suddenly (cue ...

Simply put, I live to mask. My position as a beauty editor affords me the privilege of trying out as many masks as my free time allows, and though I haven't technically tried every mask, I've dabbled ...

If you've never heard of a rubber face mask, you're about to. After all, it's the coolest skincare trend you've yet to try. Some formulas start out in powder form that transform into a gooey texture ...