Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

Facebook started rolling out a number of new ad metrics in recent weeks and is retiring a number more today in response to marketers' requests. Facebook has been busy updating a number of its ad ...

The attention economy has been in existence for almost five decades now, longer than the World Wide Web has been around. The ability to measure attention, however, is relatively new – especially for ...

Facebook announced three new updates to its ad metrics, including removing lesser-used metrics, updating how potential reach is calculated and replacing the single relevance score, according to a ...

The following is a guest post from Orlando Rios CEO of digital marketing agency Dropkick Ads. It's always made sense. The thought of being able to directly see how your ad creative is performing ...

SEO, PPC & AIO Guides » The Ultimate Guide To Advertising Metrics by Abhik Shome If you have ever tried your hand at running a digital marketing campaign, it is vital that you learn about the ...