As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In 2024, experiential loyalty, AI-driven capabilities and ...

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very ...

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. However, a ...

The Retail Alliance Foundation has announced its official launch as a non-profit coalition committed to reshaping the future of a transparent and equitable gift card and loyalty economy. In ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

At the outset of 2026, Deloitte released its Retail Industry Global Outlook, which showcases the latest insights from hundreds of retail executives around the world. Broadly, the research showed that, ...