Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to purchase ads on its website through the Amazon Ads console and other APIs, according to a company ...

2022 was the year every major retailer seemed to build ad-selling businesses to compete with Amazon's dominance. While Walmart, Instacart, and Kroger beefed theirs up with new features, others like BJ ...

Google gained support from an unlikely partner on Wednesday as Criteo announced a partnership with Google Search Ads 360 (SA360), the company’s enterprise search advertising platform. The deal makes ...

Walmart is reportedly spending $1.2 billion to acquire Vibe.co, pursuing the advertising empire Amazon dominates.

Ads have already overrun conventional search results, but Walmart's head of growth is taking a slower, more strategic approach to ads in AI commerce.

Retail media — or should we say commerce media — has exploded into one of the fastest-growing opportunities in marketing. But with so many players, platforms and acronyms, where is it all headed? In ...

Yahoo Advertising has teamed up with ecommerce marketing platform Pear Commerce to bring shoppable ad products to its demand-side advertising platform (DSP). Marketers can customize which products and ...

The price of retail advertising is largely coming down as retailers roll out tech tools for buying ads. Amazon's ad prices are relatively steady compared to newer ad players like Kroger. Four digital ...