LONDON—The global addressable TV sector is set to continue its rapid growth with the $56 billion 2023 global spend set to rise by more than 50% to $87 billion by 2027, according to a new report on the ...

NEW YORK, Nov. 06, 2025 (GLOBE NEWSWIRE) -- Go Addressable (https://goaddressable.com), the industry trade group dedicated to advancing addressable TV advertising and its use of deterministic identity ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to raising awareness of and advancing the growth of addressable TV advertising, released new research ...

Based on its latest survey of marketer and agency executives, the addressable TV education and advocacy group Go Addressable is reporting advances in intent to use or spend more on the buying option ...

Go Addressable, an initiative meant to advance addressable TV advertising, has formed as an industry trade organization, according to a press release. Paramount Advertising has joined as inaugural ...

Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a survey of the Go Addressable group reveal that the industry initiative ...

Data from Go Addressable and Advertiser Perceptions Reveal Spending Projections and Channel Satisfaction for Addressable TV from Agencies and In-House Marketers NEW YORK, Nov. 06, 2025 (GLOBE NEWSWIRE ...