More than a year, ago Shanghai beer brand Reeb found itself in this unpleasant fix on its home turf against Japanese rival and relative newcomer Suntory. But as Reeb also found, familiarity given a ...

Before the era of self-proclaimed influencers and viral videos, cross-promotion was a keen tool of brand growth. Amid today’s craft beer market melee, many brands completely miss that home-grown ...

Incumbent Bates has confirmed that it is not taking part in the review. According to a source: "It's still very early days in the pitch and there are three agencies involved. The client is still just ...