Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label (or maybe even that Coca-Cola yellow ...
Every December, the same claim resurfaces: that Santa Claus wears red because Coca-Cola dressed him that way. It sounds neat, corporate, and believable, a global brand colouring Christmas in its own ...
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