This is the best newspaper column ever written. The best column ever? Does that sound a bit bold? This statement is an example of what is called “puffery.” Puffery claims are made in advertising and ...

So you're just weeks away from opening a to-go pizza joint – small enough to keep costs in check until you can afford to offer sit-down dining but large enough for customers to mingle and sip a soft ...

According to a new study in the Journal of Consumer Research, consumers don't always react positively to persuasion tactics that have nothing to do with the product (what the authors refer to as ...