I’ve spent the past two decades helping companies build and launch products including Microsoft, Google, and now Xero. Some of these products have gone on to be very successful. Others have been total ...

Designing a product is about more than just catching the consumer's eye—it can also have a greater impact on their emotions and overall well-being. As today's potential customers continue to seek ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

A historical case study shows how tobacco-style research, consumer testing, and product reformulation strategies helped shape ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Financial product owners face unique challenges that require staying ahead of the curve with innovative design strategies. Financial services must not only be efficient and user-friendly but also ...

The environmental products of design major creates design leaders prepared to take on challenges facing humanity and our environment(s) through the rigorous development of design solutions. Students ...