In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

A Wichita donut chain used the latest social media stunt, called the Tide Pod challenge, to promote a new kind of donut Wednesday. The challenge involves people, mostly teenagers, eating the laundry ...