Now that we've reviewed last week's events, let's dive into our main topic: customer positioning. In this context, we'll focus on options flow data. Simply put, customer positioning reflects the ...

In today's competitive construction environment, the cost-based-pricing approach does not ensure solid profitability. No longer can electrical contractors apply traditional lump-sum techniques for ...

Where do we fit in our competitive marketplace? That's a question often posed when new hires are brought into a company and possibly the most interesting and important question for marketing and sales ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Debbie and Allen are also practice leads at the MarketingProfs DNA program, our consulting services arm. As we start to emerge ...

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a ...

Does your organization need branding, positioning or both? While there’s plenty of overlap, and the terms are often used interchangeably, I believe branding is more focused on emotion, visual identity ...