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Textless logos are often the sign of a brand that has supreme confidence. Many brands will use both a symbol and a wordmark in a lockup, but ditching the type to use a symbol alone is sometimes only ...

Logos—they’re the concentrated sweat and tears of brilliant artists crafting away to create the ‘perfect’ image representing their client’s brand. After hours and days of toil, deleted drafts, and ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

We eat with our eyes first, which is why food packaging is almost as important as what's inside. Everything about the design matters, even down to the color. But if you're more focused on tearing open ...