Great customer experience (CX) feels like one continuous conversation. This is the shift defining 2026 — real-time, ...

AI’s impact on e-commerce innovation cannot be reduced to faster models or smarter code. The decisive shift is organizational ...

The marketing and communications landscape has transformed dramatically over the past decade. Today’s consumers – whether at home or on the go – are bombarded with messaging across countless channels.

For years, marketers have collected data about traveler behavior to better understand what they want and tailor experiences accordingly. However, as the path to purchase became more complex, travel ...

Long gone are the days of one-size-fits-all marketing. In today’s crowded marketplace, hyperpersonalization is not only necessary to reach consumers across multiple touchpoints but expected from them.

Holidays are the time when stress runs high, patience runs short, and to-do list gets lengthy. Everything needs to be accomplished by year-end. The last thing consumers have time for are engagement ...

Personalization has become a top priority for organizations seeking to deliver differentiated customer experiences and drive commercial results. In 2025, the marketing budget allocated to ...

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits of personalization for businesses and customers comes at ...

Presented by Newsweek, the AI Impact Awards celebrate organizations that use AI to produce meaningful business results. BCM's proprietary platform, Ventas AI, was designed to meet the growing demand ...

Smart salespeople have discovered that reaching the right prospects at the right time matters more than customization. Sales teams are obsessing over the wrong thing. While most B2B organizations pour ...

Starting December 16, 2025, Meta will begin adding AI chats to the behavioral data it gathers to further personalize its experiences and ad targeting. This move blurs the line between private ...