Next year, it will be 30 years since Joe Pine wrote the book Mass Customization, in which he coined the term personalization. So much has happened in the restaurant industry over the last 30 years ...

When thinking about tailoring a product to specific needs, customers and even businesses will use the words personalization and customization interchangeably. However, they are quite different. One ...

Software started out following the same game plan that Henry Ford used to revolutionize transportation, which was selling the same basic Model T at an unheard-of low price and in any color as long as ...