Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. PR and legal teams often have conflicting crisis response goals, ...

The kind of awareness and connection that effective PR can build is crucial for sales, as awareness is one of the key factors in getting shortlisted by decision-makers. The Fast Company Executive ...

As law firms look to set themselves apart in an increasingly competitive market, the important role that a strategic public relations program plays in business development can't be overlooked. The ...