A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California, Berkeley, ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. In a study, scientists used a new way of displaying color imagery to push the boundaries of human ...

Scientists say they’ve discovered a new color called "olo," seen only by five people using laser-based retinal stimulation. The color was created by targeting a single type of cone cell in the eye, ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ever seen. It is called “olo” and it is a shade of blue-green, according ...

A group of scientists might have discovered a new color thanks to a unique retina stimulation technique. Using an experimental process that targeted specific photo receptors in the eye, test ...