Ask 25-year-old Sergio Hernandez how it feels to be a new dad and he is quick to respond "overall pretty amazing." His comments were made 16 days into the arrival of son Riley Hernandez and shortly ...

BRENTWOOD — Parents Araceli and Miguel Oregel know from firsthand experience that caring for a baby and a toddler can be a handful. The young mother would sometimes become so frustrated that she would ...

I was recently asked: "Is an email newsletter part of a nurture program?" Usually we think of newsletters as useful devices to keep customers informed and engaged. And that is, in part, a goal of a ...

Last time, Marka the marketer and Zoot the salesperson discussed the importance of “moving the battlefield away from price.” This week, marketing nuts & bolts begins with a discussion of the “Customer ...

If Goldilocks left the forest and went into the wonderful world of marketing automation, she might experience a sense of déjà-vu. When it comes to lead nurturing some programmes start out too hard and ...