More than ever, people are giving the gender binary the middle finger. As millennials and Gen Z increasingly embrace a fluid understanding of gender, brands are taking notes, including those in an ...

Add Yahoo as a preferred source to see more of our stories on Google. Makeup has always been gender-neutral, but it’s never exactly been pitched as something for men. It’s not uncommon for guys to ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...