However, women who don’t bother with much makeup often have distinct personality traits, such as self-acceptance, that reduce their need to adhere to gender stereotypes. They don’t need to fit in to ...

Makeup can often be written off as a mask — it's frivolous, vain, or a phony impression of who you really are. But anyone who owns even one tube of lipstick knows that's not always true. Makeup, like ...